On Thursday, November 18that the Black Horse Espresso Bar on Spadina Avenue in TorontoAndrew AngusofSwitch MarketingandLee LeFeverofCommon Craftwere in town to speak about video and the art or storytelling.
Switch Marketing started in Collingwood, Ontario with 3 masses and has grown to over 20 today. They are partly of the Common Craft Explainer Network and have developed over a hundred videos for companies like Microsoft, Discover, and Duracell.
They create simple and effective videos for clients that explain their rate to their customers.
Common Craft started out with a video titled "RSS in Plain English" and are base in Seattle, Washington and since then they have created over thirty videos that have been viewed more than twenty million times. They remain to make educational videos and custom videos for brands and organizations like the BBC, GM, and Intel.
Together Switch Marketing and Common Craft create videos that get to the effect of a post and or subject matter. Carolyn Van a partner ofthirdoceanone of the organizers of Switch Drinks said these "explanatory/educational videos simplify messages to enable audiences to effectively bring in and understand messaging."
She goes on to say that the role of Switch Drinks was to introduce Switch Marketing to the Toronto community and vice versus. They wanted to work out business folks and the tech and media enthusiasts to love the party of Trade and Common Craft to get a conversation that will go to new opportunities for everyone involved.
Switch Drinks was a daily and informal affair with masses from all sides of the spectrum in attendance.Lee and Andrew spent only a few little minutes speaking forgoing speeches to talk to people in the gang one on one around their approach, the challenges they have faced, and what they have learned on the way.
It was emphatically a large evening, with upward of 40 people in attending the way never lacked for energy or laugher, and if that is anything to go by, then Switch Drinks was a great success.
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